Saturday, March 19, 2011


sorry, my blog had now been switch to
to stall my works :D

Thursday, June 24, 2010

hearting Motion Graphics

been watching for quite a number of times.. love it so much

CCTV Ink from on Vimeo.

Stay in My Memory *loves*

"Stay In My Memory" by Bim from Gobblynne Animation on Vimeo.

Dark Clouds - harsh~

Dark Clouds from Peter Szewczyk on Vimeo.

Artificial Paradise

ARTIFICIAL PARADISE,INC. from Jp Frenay on Vimeo.

Trichrome Blue

Trichrome Blue from Lois van Baarle on Vimeo.

Monday, June 14, 2010

Baba Nyonya facing culture blood extinction

At first I wasn't sure what exactly is Baba Nyonya. Like what most of the people will asked "are Baba Nyonya muslims?" or "do they eat pork?" or "are they malay?". Well, actually Baba Nyonyas or Peranakan are Straits Chinese people that are born and live in the Strait Settlements of Malacca, Penang and also Singapure during the 15th and 16th centuries. They had been practicing or have partically or fully adopted Malay culture into their lifestlye, in an effort to be assimilated into the local communities.

In Malay and Indonesian, the word "Peranakan" means "descendants". Baba refers to the male descendants and Nyonyas refers to the female. The word "Nyonya" (also commonly spelled as nonya)
is a Javanese loan honorific word from Dutch Nona(grandma) meaning: foreign married Madam. As for the word "Baba" is a Persian loan-word borrowed by Malaysian as an honorific solely for grandparents; it was used to refer to the Straits-Chinese males. The term originated from Hindustani speakers such as vendors and traders and become part of common vernacular.

What is interesting about Baba Nyonya is their intermarriage. It is between the early Chinese settlers and local Malay has created a unique culture which is not commonly seen. Local Malay? Aren't they muslims? again most of the people asked when come to talking about the intermarriage. Well, they aren't muslims at all. They actually involve pork in their lifestyle. And they still preserve their traditional Chinese ceremony very well until today. This is because, during the 15 and 16 centuries, the local Malays are mostly from Indonesia. Besides that Straits Chinese no longer speak the dialect of their ancestors but a language of their own known as Baba Malay a Malay patois consists of many Hokkien words.

In the dressing side, the women will normally wear traditional Malay costumes like the "Baju Kebaya". It is a form of blouse woven with silk. Foot-binding, a practice carried over from China. Their clothing also include baju panjang(long dress), batik sarung(batik wrap-around skirt) and kerongsang(borooch). Kasut Manek are beaded slippers that are hand-made with tiny faceted glass beads from Bohemia. Its design often have European floral subjects, with colors influenced by Peranakan porcelain and batik sarongs. They were made onto flats or bedroom slippers. But heels were added as it became modern and popular during the 1930s.

So what I want to find out here is, why?how?because of what? Baba Nyonya culture is disappearing?
After going through some diggings for the answer of these questions. These is what I dug out.

Without colonial British support
Financially, Baba Nyonya were better than Chinese born Chinese. Their family wealth and connections enabled them to form a Straits-Chinese elite, whose loyalty was strictly to Britain or the Netherlands. Due to their strict loyalty they did not support Malaysian nor Indonesian Independence, at first.

By the middle of the twentieth century, most Peranakan were English or Dutch-educated, during the Western colonization of Malaya and Indonesia, Peranakans readily embraced English culture and education as a means to advance economically thus administrative and civil service posts were often filled by prominent Straits Chinese. Many in the community chose to convert to Christianity due to its perceived prestige and proximity to the preferred company of British and Dutch. The Peranakan community thereby became very influential in Malacca and Singapure and were known also as the Kings Chinese due to their loyalty to the British Crown. Because of their interaction with different cultures and languages, most Peranakans were (and still are) trilingual, being able to converse in Chinese, Malay, and English. Common vocations were as merchants, traders, and general intermediaries between China, Malaya and the West; the latter were especially valued by the British and Dutch.

But things started to change later on. In the first half of 20th century, some Peranakans started to support Malaysian and Indonesian Independence. It is good to see that the Peranakans finally started to support to their own country. But sadly, without colonial British support for their perceived racial neutrality, government policies in both Indonesia and Malaysia following independence from the British have resulted in the assimilation of Peranakans back into mainstream Chinese culture. In Singapore, Peranakans are classified as Chinese, so they receive formal instruction in Mandarin Chinese as their second language instead of Malay. But for Malaysia, the main language, Bahasa Melayu had been standardize and required for all ethnic groups. This led to the disappearance of the Baba Malay.

Modernization and socialization with other groups
Some factors that led to the decline of Baba culture were the gradual geographical dispersion of the Babas, modernization and socialization with other groups. Dispersion from the traditional bastions of Peranakan culture led to diffusion of its cultural characteristics. It was in Malacca that Baba society had its deepest roots. The culture was then exported to Penang and Singapore from the main roots of Melaka. The Babas gradually became more scattered throughout Malaya and the Southeast Asia region, and with socialization with other groups taking place, they soon lost much of their distinctiveness and exclusiveness.
Khoo Kay Kim believes
that the large-scale immigration of Chinese into Malaya in the late 19th century contributed to the disintegration of the Baba culture (Lee Su Kim 1978). Intermarriage took place between Straits Chinese and non-Straits Chinese, leading to a dilution of Nyonya culture.

Customs, rituals and language
Because of the modernization and the introduction of Western ideas, the clannishness of the Babas gradually eroded and family ties became weak. During the zenith of Peranakan culture, it was common to find three generations living as a huge extended family under the same roof. Customs and ritual were less practiced and language is transmitted less from one generations to another, because it is under preassure from languages like English and with the independence, Malay. Now a days, some Peranakan families send their children to Mandarin schools. In the past, Straits Chinese actually tend to look down on Chinese
(collectively referred to as Tjina or Tiong hua). From Vaughan's observation between the Strait Chinese and the Sinkhek, which are Chinese that come in the late 19 century, he found out that, Strait Chinese claim themselves as British subject or "orang putih", a white man when they are being asked if they were Chinamen.

The changing role of the Nyonyas
In the past, the Nyonya was brought up solely to be a good daughter, wife and mother. Most of the marriage of Baba Nyonyas in those days were arranged. Nyonyas received little educations, because it was feared that too much education would make them "bebas", too free and wild. A good Nyonya has excellent culinary skills, able to sew and manage household well and as a good wife and mother. And also expected to be virtuous, senonoh (gentle and ladylike in behaviour), respectful of her elders and come from a good family.
During the British colonial, more Nyonyas received education in English-medium schools. Their lifestyle eventually became more liberated from their former constained lifestyle. Because of this, it led to the situation that Nyonyas does not know how to observe their cultural heritage. Most of the modern Nyonyas do not know how to cook traditional Peranakan dishes, couldn't pass on the language to their children, do not observe the demanding rituals and customs and prefer to wear modern cloths instead of the traditional costume, except on special occasions.

World War 2
During the depression of the 1930s and the Japanese Occupation, another blow to Peranakan culture was formed. At their cultural apex, the Babas and Nyonyas were a very wealthy, powerful and elitist group, many wielded tremendous influence in commerce, economics and politics. But alot of the material wealth and prestige of Babas was lost during the World War 2. The culture and lifestyle of the Babas went into serious and irreversible decline after the Japanese invasion during the 1942. The Babas and Nyonyas are sociological phenomenon that occured because of British colonization and cannot be understood outside of the context of the essentially urban and colonial society of Straits Settlements.
The political framework of the Straits Settlements enabled this remarkable culture
to emerge, although of course they existed before colonization (Clammer 1980). Likewise, with the disappearance of this same supportive framework after the Second World War, the culture began to wither.

The passing of the colonial regime
The feeling of isolated, unable to represent themselves as fully Chinese for numerous cultural
and linguistic reasons and yet, not able to be assimilated into Malay culture, since religion was a barrier. In the past, Chinese marry to Malays was possible and without any conversion to Islam. But in the present day of Malaysia, it is a hard decision to decide. Besides that, Islam is so linked to Malay ethincity that the Baba Chinese, whether they are Baba or non-Baba, regard it as being not Chinese to embrace Islam.
Thus, as Clammer states, the Straits Chinese have been caught on the horns of their own cultural dilemma (1980). Since they feel more aligned to the Chinese ethnically, and in many respects socially and religiously, it is to the Chinese community of Malaysian society that the Babas and Nyonyas have had to look to for some sense of political and social shelter and belonging. In other words, some sort of “resinification” has taken place where the Babas have had to increasingly identify themselves with the larger Malaysian Chinese community.

Sunday, February 7, 2010

Web Design 2: User Testing

ok, im done redesigning the prototype(jpeg form) website of The Loaf... so guys and... girls la, need your help to do user testing for this website :D

1. What do you think of the mood for this website?

2. What do you think about the color theme of this website?

3. Do you think this overall theme suits the image of The Loaf?

4. Are the text easy to read? and is it comfortable?

5. What do you think of the overall layout?

6. Which page do you like the most? (About page, Chef page, Our Creation page)

7. Do you feel the bread feeling in this website?

8. Last but not least, any suggestion? :D

Intro page
- Users will need to click on the enter button at the bottom to enter the website/mainpage
- The white flower/sakura beside the button will move/animate

- Users will need to click on the buttons, which there are 2 types of buttons in different location but both types function the same. One of them is the menu bar on top, the other is the graphic. If one of them is rollover/mouse over, both types of buttons will have a rollove effect/change effect.
- When users rollover on the graphic button, sakura flowers will appear in animated.

About Page
- There are 2 sub buttons for this page, one is about us and the other is history.
- Users will be able to choose them when they click on it
- The flowers on the left will be animated, same goes to other pages.

Chef Page
- Users can read this page and save down the picture on the right

Our Creation
- Users will be able to view all sorts of bread and pasteries here.
- There are 6 category on the left, when user click on one of the category, the bread thumbnails on the right will change. Then when user choose one of the thumbnail, a bigger version of the bread picture will appear on the right.

Dine In Page
- At the bottom of the page there are 2 types of Menu for the Dine. Both Menu are different, one is for the Langkawi branch of The Loaf, while the other is Pavilion branch. Users will have to click one of them to view the menu

- This is the part where users will have alot of fun in this page.
- This is actually The Loaf special page
- Users can view the cupcakes by clicking one of the thumbnails at the bottom, they can scroll them too.

Career Page
- Users will be able to contact The Loaf to apply jobs
- They can fill up their Job Application first by clicking the job application button bellow

News Page
- Users will be able to read the latest news by clicking on one of the thumbnails, then a pop up window will appear.
- They will be able to read more news by clicking on the "More News" button.

Contact Page
- Users will be able to contact The Loaf from here.
- They are able to locate The Loaf by clicking on the Map of The Loaf

Thanks for the comments and user testing :D

PS: Post your answer at the chat box on your right.. thanks :D

Sunday, January 17, 2010

Web Design 2: Strategic Brief

Project Definition
Basically the client now we are working for is The Loaf. The Loaf is a baking company that is operating in Malaysia, but based upon traditional Japanese techniques. The Loaf was first open in Telaga Harbour, Langkawi in year of 2006. Then it was also open in Pavilion, Bukit Bintang in Kuala Lumpur in September 2007. So now we were asked by The Loaf company to redesign their company website which is to help them build up their company image and also their business rate. To do that, we have to enhance or bring it to a whole new level for the website by redesigning it, to attract more customers. To archieve that, we try our best to raise up this company.

Current Site's Analysis
Well, basically for this The Loaf website, its main purpose for it is to attrach costumers and also allow the customers to get information about this company. Customers are also able to communicate with the company here. From this website, the customers are also able to get to know more about their bread types. Before we start to redesign this website, we have to do a analysis for this website to find the weak spot. From what we found is that this website have alot of pictures plus the fonts are also pictures, so users are unable to select the text. Another one is the background picture, it can be better, because it downgrades the image of The Loaf. And lastly, buttons problem. Some of the buttons doesn't look clickable, for example the logo of The Loaf, is actually a home button. But some of the users don't seem to know that is clickable. Then to promote this website, we suggested to create some banners to lead the customers to the websites. This can also help to increase the hit rate. We will also try out best to make The Loaf website more tasty and creamy to attract those hungry customers.

Client's Analysis
The Loaf is our current client for this project. To redesign a website that can satisfied our client, we have to research about the client's background, to get to know more about the client. Basically, The Loaf is a baking company in Malaysia and they based on Japanese techniques for their baking. They want to create a unique type of delicious premium bread and pasteries that is available in Malaysia. The Loaf creations are freshly made daily from the finest imported and local ingredient. The Loaf creation are specially for breakfast and lunch and also dinner. For those after breakfast, The Loaf offered a dine-in lunches and dinners. The Loaf was first open in Malaysia in year 2006. The first location in Malaysia is the picturesque setting of Telaga Harbour, Langkawi. The reason is because Langkawi is one of the tourism paradise. Both tourist and local fell in love with their products later then. In September 2007, The Loaf grow another branch in The Pavilion, Bukit Bintang in Kuala Lumpur.
Those attractive bakings in The Loaf wouldn't exist without Grand Chef Yukichi Matsubara. He applies some 20 years of experience in skillfully developing and baking bread and pasteries in The Loaf.

Short & Long-term Site Goals
There are alot of room for improvement for this website. But we must set a few goals for this website. There are two types of goals, one is the long term, the other is the short term. As for the long term goal, The Loaf is a baking company that creates unique type of breads and pasteries. So we would want the customers to enjoy their creations. Therefore, The Loaf will try their best to keep creating something new, something fresh and tasty at the same time remain their baking style. As for the short term goal, we suggest to do an special price promotion, that is during breakfast and tea hour the price of the bread and pasteries will be cheaper. Other than that, sales can be organize during the holiday season like christmas, new year, chinese new year and others. This is when alot of hungry customers gets hungry. Well, from the website itself, the part where it will increase the business value is at the Our Creation page and the Mini U-hu-hu. That is when the customers feel hungry when the browse through these pages. For the Promotion and highlights, Chinese New Year, Hari Raya, Christmas is the bes time to do the promotion to feed those hungry customers.

Target Audience

The Loaf primary target audience are young and old working adults and secondary are kids, third target audience are senior citizens. Working adults will come frequently during the morning of weekdays for breakfast. During the evening after their work, they will buy some of the bread or pasteries for their kids or parents at home. Some working adults also will buy them during the weekends before they go back to their home town to meet their parents. Breads and Pasteries are suitable and safe for senior citizens and kids. But those that consume the most are the working adults, because they spend more time outside of the house than the kids and senior citizens. In this website, users are able to involve in some activity. They can browse through the flavour and types of breads to find which is suitable for themselves. Besides that, users are also able to view their Dine-in Menu, before they go to the restaurant. Users are also able to browse through their update events. Lastly, if there is any questions or comments, users are also able to let the company know by leaving a message at the website. For the engaging part for this site, users can engage them throught website banners, newspaper, radio, TV and outdoor advertisement, and ofcourse through friends and forums.

Competitor's Analysis

There are alot of competitors out there in the baking market for The Loaf. The primary Competitor is Atlanta Bread. They sell almost the same type of baking of The Loaf like breads and pasteries. Plus their brand class range is also almost the same as The Loaf and their website is so much better than The Loaf, it is very attractive too. The second Competitor is Salem Baking, from the website itself, their image is very strongly shown in their site. Both Salem Baking and The Loaf have one thing incommen, they both sells baking products, is just that Salem Baking is more on cookies and The Loaf is more on bread. Salem Baking side product are cheese straws, mainly selling cheese. This can attract more kids instead of just adults. The tetiary Competitor is Grand Central Baking. Both brand, The Loaf and Grand Central Baking sells the same type of baking again, breads and pasteries. But what we found is that Grand Central Baking have one advantage, that is delivery service. They had this service to deliver freshly made bakings to their customers. Plus their website design were also very much neat and simple and also nicer than The Loaf.

Saturday, January 16, 2010

Web Design 2: MoodBoard

so what do you think? :D

Saturday, January 9, 2010

Web Design 2 - Redesign Website

Now is Semester 6, lots of newbie subjects this sem, photography, digital vid, marketing and our old friend Web Design TWO! First day, project brief sudah datang.
This time our project require us to redesign a website... me, MC and Ruzafir are taking the same topic... which is BREAD BREAD BREAD...
Here is my Gantt Chart for this project

and my flow chart :DDDD

mmmm, i think we gonna lapar when doing this web, especially when we are in the stage of OT! OAO... So here are the screenshots of the websites :DDD

Problems that i found in this website:
- almost 90% of this website are pictures, including Body Text.
- too much flash.
- the side button of this website should have a rollover effect.
- the colour mood could be better
- the news and event page seems to be very very long and full of data plus not interesting
- the background image of this website could be better, rather than just repeated bread background.

Competitors Websites
Salem Baking
- very good table arrangement
- colour mood is nice and very classy
- not all of this page are using flash
- it gives the bread and baking feeling
- information arrangement are neat and readable
- overall website is very attractive

Grand Central Baking
- very soft colourmood
- it gives a soft feeling in this overall website, plus it is kinda cute
- very good table arrangement
- there are alot of information and text in this website but i find the way they arrange it is very neat and readable plus comfortable for the users.
- picture quality are also clear and attractive
- the typefaces of this website are also suitable and readable

French Meadow

- very clean and neat information arrangement
- colourmood are very soft and it gives the soft bread feeling
- simple flash decoration does make the whole website more interesting
- very neat table arrangement
- the picture quality does attract the customer

Atlanta Bread

- I love the loading page, it makes the whole bread website look more different plus the intro mainpage too.
- Colourmood also suits the whole website, different subpage, different colour. This can help the user to know which part of the website are they in
- Information arrangement are also neat and readable
- Simple rhythm makes the website more interesting and fun

Commercial Websites

Burger King
- love the flash mainpage, can play around with it. This website also suits primary school kids.
- love the flow of this website, very interesting
- i like the concept of the website, is like a digital folder
- not everything in this website are flash, the text are just text instead of flash or pictures

Hello Sour Sally

- very girlish colourmood and cute
- very nice intereactive website, is like a game
- very cute character
- graphics are nice and the information are well arrange
- buttons design are also very cute

Jack Link's Beef Jerky
- very interesting western colourmood and style
- cute loading bar
- information are also well arrange
- products are also well promoted, very interesting interactive in the product page.
- overall website gives a very western, cowboy and beef feeling

- the loading page is simple and yet interesting
- I love the colourmood alot, is golden, red, orange, yellow and black. Sunset mood. Well, actually
- Simple intro animation makes the whole website more interesting
- I like the background music of this website, it suits the product. Plus the rollover sound effect at the bottom of the mainpage. Different page, different background music. This can tell the user that they are in a different page.
- very good interactive.

HTML/CSS/Javascript Tutorial

Design Tutorial